Case Study
Recruitment of a Head of Product
for a global consumer brand
Our client, a well-established, global Consumer Goods company, approached us with a critical and confidential hiring need; they were seeking a Head of Product to oversee the business's product function. The business was entering a pivotal stage, introducing a brand-new product category in which they hadn't operated in previously. Cultural fit, leadership ability, and sector experience were non-negotiables.
Overview
The business had been struggling to find an agency that had an existing network within consumer goods and as well as top-class service, they were also able to provide market insight and knowledge along the way.
Given the strategic importance of the role and the urgency to have the right leader in place, we opted for a retained search partnership to ensure a thorough and confidential market approach.
Our approach
We began by conducting an in-depth briefing with the Senior Leadership Team to understand not just the job description, but the company's values, ambitions, and internal dynamics. We also reviewed their previous hiring challenges to ensure a fresh, targeted strategy.
Targeted outreach
Leveraging our network and proprietary tools, we build a headhunting strategy focusing on passive and active candidates who were not only technically qualified but aligned culturally with the business.
Stakeholder management
Regular updates and clear timelines kept all stakeholders aligned, ensuring momentum and transparency throughout the project.
Market mapping
We built a comprehensive map of senior commercial talent within the Consumer Goods Sector, focusing on individuals with strong product management experience, leadership skills, strong P&L ownership, multichannel experience, and a track record of growing brands.
Structured interview process
We designed and facilitated a multi-stage interview process that balanced technical assessment with leadership and value alignment.
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Results & ongoing partnership
Within six weeks, we had identified and presented a shortlist of 8 high-calibre candidates, each of whom brought different strategic strengths to the role. The successful hire brought deep experience from a larger Consumer Goods player, a proven ability to grow the new division within the business, scale teams, and a dynamic leadership style.
The impact was immediate
Within the first six months, the new Head of Product successfully grew the headcount of the teamand developed a new channel strategy. As a result of the success of this project, we have been engaged in further retained assignments across Commercial and Operational. This partnership has evolved into a trusted advisor relationship, where we continue to support the business’s growth through strategic talent acquisition.
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