Key Account Manager

Are you a relationship-builder with a passion for toys and a knack for retail strategy?

We’re looking for an experienced Key Account Manager to join a fun, fast-paced, and growing toy company to manage and expand key UK retail accounts.

This company is a leading name in the toy industry, bringing smiles to families across the UK with their innovative, high-quality, and much-loved product ranges. From classic play to cutting-edge licensed toys, their portfolio spans generations.

They are known for creativity, collaboration, and a company culture that values its people as much as its products.

What you’ll be doing:

You’ll be responsible for driving commercial success across a defined portfolio of national and regional retailers. You’ll work closely with buying teams, internal stakeholders, and marketing to deliver strategic growth, seasonal launches, and standout in-store execution.

• Manage and develop key retail accounts, delivering against sales targets and growth objectives.
• Build strong, long-term relationships with retail buyers and category managers.
• Develop and execute account plans, including promotional strategies and new product introductions.
• Monitor and analyse sales performance, market trends, and competitor activity.
• Negotiate pricing, promotional terms, and trading agreements.
• Collaborate with supply chain and operations to ensure excellent customer service.
• Represent the business at key industry events, toy fairs, and customer meetings.

What we’re looking for:

• 3+ years of experience in key account management, ideally within toys, consumer goods, or FMCG.
• Strong commercial acumen and experience negotiating with major UK retailers.
• Energetic, personable, and passionate about the toy industry.
• Excellent communication, presentation, and interpersonal skills.
• Data-driven mindset with strong Excel and forecasting skills.
• Comfortable travelling across the Midlands and nationally when required.
• Full UK driving licence.

What’s in it for you:

• A dynamic, supportive, and fun working environment.
• Competitive base salary + annual bonus.
• Company car or car allowance.
• Hybrid/flexible working arrangements.
• Employee discounts, pension scheme, and more.
• Opportunity to work with beloved brands and exciting new products.

If you’re a relationship-builder with a passion for toys… apply now!