Head of Sales

Reports to: Managing Director

We are seeking a highly driven and strategic Head of Sales to lead the commercial function for this fast-paced, growth-oriented Consumer Goods business.

You will be responsible for setting and delivering the sales strategy across multiple channels, managing key customer relationships, and leading a team of account managers and sales professionals to drive sustainable, profitable growth.

This is a pivotal leadership role that combines strategic planning with hands-on commercial execution, requiring strong FMCG knowledge, retail customer experience, and excellent people leadership skills.

What you’ll be doing:

• Develop and implement a robust national sales strategy aligned with overall business goals.
• Identify and capitalise on new business opportunities across retail, wholesale, and e-commerce channels.
• Forecast, plan, and deliver annual sales budgets, revenue targets, and margin goals.
• Influence business planning with insight into shopper trends, category development, and retail landscapes.
• Lead, mentor, and develop the sales team, including National Account Managers, Field Sales, and Sales Support staff.
• Drive a performance culture through coaching, KPIs, and clear objectives.
• Support recruitment, training, and retention of high-performing sales talent.
• Own and grow strategic relationships with major UK retailers (e.g. Tesco, Sainsbury’s, Amazon, Boots, etc.).
• Lead high-level negotiations on pricing, promotions, terms, and joint business plans (JBPs).
• Oversee customer-specific P&Ls, driving profitability and commercial effectiveness.
• Work closely with Marketing, Category, Finance, Supply Chain, and NPD teams to deliver customer-focused solutions.
• Ensure excellence in demand planning, promotional execution, and customer service.
• Act as the voice of the customer internally to support innovation and service excellence.

What we’re looking for:

• Minimum 7–10 years of experience in FMCG sales, including at least 3 years in a senior leadership role.
• Proven success managing major retail accounts (grocery, high street, or e-commerce).
• Strong track record of delivering sales growth and driving commercial strategies.
• Excellent negotiation and stakeholder management skills.
• Strong financial acumen – able to manage budgets, margins, and commercial KPIs.
• Experienced in leading, inspiring, and developing sales teams.
• Strategic thinker with a hands-on approach.
• Commercially astute and results-oriented.
• Agile, adaptable, and able to thrive in a fast-paced environment.
• Passionate about FMCG and consumer behaviour.

What’s in it for you:

• A senior leadership role in an ambitious, growing FMCG business.
• Opportunity to shape and drive the commercial agenda.
• Competitive salary, bonus scheme, and benefits package.
• Company car or allowance.
• Hybrid/flexible working options.

If you’re ready to join a fast-paced FMCG business… apply now!