Ecommerce Director

Reports to: CEO

We are seeking a commercially driven and digitally savvy E-commerce Director to lead and scale the online function for a fast-growing UK beauty brand!

You will be responsible for delivering the e-commerce strategy across both Direct-to-Consumer (D2C) and online marketplaces, managing the full P&L, and driving profitable, sustainable growth.

This is a critical leadership role that combines strategic vision with hands-on execution, requiring deep knowledge of e-commerce, experience with marketplaces such as Amazon, and strong leadership skills to build and inspire a high-performing digital team.

What you’ll be doing:

• Define and implement the e-commerce growth strategy across D2C and marketplace channels
• Own and deliver the ecommerce P&L (c. £22m), including sales, margin, and ROI targets
• Lead, mentor, and grow the e-commerce team, covering trading, performance marketing, and marketplace management
• Establish KPIs and performance culture across all digital functions
• Build and manage strong relationships with marketplace partners (Amazon, LookFantastic, Sephora, etc.)
• Drive onsite optimisation, merchandising, and conversion strategies for the D2C platform (Shopify Plus/Magento or similar)
• Ensure a seamless and engaging digital customer experience aligned with brand identity
• Work closely with Marketing, Creative, Operations, and Finance to deliver an integrated digital strategy
• Partner with Supply Chain to ensure effective stock management, forecasting, and fulfilment
• Act as the digital voice within the leadership team, championing innovation and consumer-centric thinking

What we’re looking for:

• Minimum 8 – 10 years of e-commerce experience, including senior leadership roles.
• Strong track record in D2C ecommerce and marketplace management, ideally within beauty, personal care, or consumer goods.
• Proven success in managing P&L and delivering sustained revenue growth.
• Solid understanding of performance marketing, analytics, and digital trading levers.
• Commercially astute, with excellent negotiation and stakeholder management skills.
• Data-driven and results-oriented
• Agile and adaptable in a fast-paced growth environment
• Passionate about digital commerce and consumer behaviour

What’s in it for you:

• Senior leadership position in an ambitious, high-growth UK beauty brand.
• Opportunity to shape and scale the digital agenda across D2C and marketplaces.
• Competitive salary, bonus, and benefits package.
• Hybrid/flexible working with London HQ base.
• Collaborative, creative, and entrepreneurial culture.

Are you ready to thrive in a culture that truly celebrates ambition? Apply now!