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£25000 - £30000 per annum
North West
MAR-FP-SMM
March 25, 2021

About the role


Social Media Manager

Hours: Full Time
Permanent/Fixed Term: Permanent
Salary: Up to £30k
Location: North West Office Based

Key Objectives:
Lead the social media content and strategy for all Brands, with the objective of growing following and engagement. Ensuring first class execution of the brand proposition, values and creative interpretation.
Be the main point of contact of all social activity in International markets, guiding local distributors to make decisions for brand, whilst considering feedback in relation to localising content in relation to cultural considerations.
Responsible for the progression of businesss social marketing strategies and will keep abreast of market changes in relation to platforms, content and campaign activation so business remains at the forefront of socially led marketing for the consumer base. You will collaborate across the Global Marketing and Sales team to inform and educate to aid future integrated marketing strategies.

Key Tasks:
Support the development and management of 12-month strategic marketing plans, leading the social element of the brand marketing plans in terms of content direction and detailed scheduling of activity including brand partnerships, influencers, contributors, ambassadors etc
Make recommendations on spend split alongside Brand Manager and Head of Brand and Marketing
Collaborate cross functionally with the Brand Manager to update on the plans and output of our social strategy to aid understanding, awareness and planning.
Day to day management of all business’s brand social channels
Alongside Brand Manager, drive activity, sharing assets with local teams in the form of tool kits
Alongside Brand Manager and Head of Brand and Marketing, sourcing, briefing and management of 3rd parties such as photographers and copy writing agencies to ensure content is in line with the Brand proposition set
Monitor local social channels and ensure execution is in line with group and market objectives
Thorough analysis of campaign performance against KPIs; making recommendations for future campaign activity, paying close attention to continual improvement of the effectiveness of content to drive engagement and awareness
Working closely with Brand Manager and 3rd party D2C site management to assess the effectiveness and integration of social and digital activity, participating in planning and analysis of digital marketing strategies too, particularly in relation to the effectiveness of the content engagement, in order to deliver integrated and seamless online campaigns

Qualifications & Experience Requirements:
Minimum of 2 years of experience in a social media management role
Proven track record with hands on experience in social media, ideally within beauty or fashion
Proven track record of building and growing social channels
Proven track record of running and optimising ad campaigns
Knowledge of all marketing channels
Educated to degree level in business administration, marketing or comparable degree
Fully conversant with Microsoft Office packages
Advanced Google Analytics

Key Competency Requirements
Highly creative skillset
Excellent communicator with strong relationship skills and the ability to liaise with key stakeholders
Good negotiation and influencing skills
Commercially focused and results driven not afraid to run reports and pull insights to inform wider business
Flexible and resilient
Extremely well organised with ability to manage multiple projects
Methodical and efficient with a creative eye
Capable of thriving in a fast-paced, entrepreneurial environment

If this job is for you, please click the apply button and we will contact you shortly for a confidential conversation.

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